Crafted by Bess

Understanding how products achieve user activation and retention is crucial because it determines whether a product thrives or fades into obscurity. A beautifully designed interface means nothing if users don’t see value quickly and keep coming back. That’s why I write these articles—to break down the strategies behind successful product design, uncover what makes users stay engaged, and highlight lessons that other businesses can apply. By analysing real-world examples, I aim to help product teams bridge the gap between design and business growth, ensuring their products don’t just attract users but also turn them into long-term advocates.

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