Hi! 👋
Hi, I’m Bess — a product designer with a focus on user activation, onboarding, and a deep curiosity for human behavior and interaction.
My journey started in architecture, where I developed a strong foundation in systems thinking, spatial reasoning, and a sharp eye for structure and usability. But shortly after graduating, I found my true passion in human-centred digital product design.
I believe great design isn’t just functional — it’s thoughtful, intuitive, and emotionally resonant based on the user’s needs. Below is a selection of recent work that reflects my commitment to creating digital experiences that truly connect with people.
Let’s connect!

Usability enhancement by platform simplification
How we improved the experience of a diverse user base
Case study – 2025

Growth strategy for Contextual
How we designed the road map that lead to doubling the MAUs in 1 year
Contextual – 2023

Dashboard navigation
How users’ shortcuts helped us identify and fix a navigation problem
Contextual – December 2023

Fit2 app – UI project
UI project with focus on iOS
Personal project – 2021